| In
early 1830, Tom Smith started work as a small boy in a bakers and
ornamental confectioners shop in London, selling sweets such as
fondants, pralines and gum pastilles. He worked hard and took particular
interest in the wedding cake ornaments and decorations, experimenting
and creating new, more exciting and less crude designs in his spare
time. Before long he was successful enough to leave and start up
his own business in Goswell Road, Clerkenwell, East London.
He was adventurous
and forward thinking, often traveling abroad to search for new ideas,
it was on a trip to Paris in 1840 that he first discovered the 'bon
bon', a sugared almond wrapped in a twist of tissue paper. It was
a simple idea which, over the next 7 years, would eventually evolve
into the Cracker. He decided to bring the 'bon bon' to London and
during Christmas that year they sold extremely well, but in January
demand virtually ceased and once again he was reliant on sales of
cake and table decorations and ornaments. Anxious to develop the
'bon bon' idea further and stimulate sales, Tom decided to place
a small love motto in the tissue paper and he encouraged his regular
customers to takes supplies, many did, and within a short while,
orders were sufficiently high and sales profitable enough for him
to increase his staff.
By now, Tom knew that
he had a unique and potentially very commercial idea. He decided
to take a risk and concentrate on developing it further, while still
running the wedding cake ornament and confectionery business which
was by now very well established. At this time, the majority of
'bon bons' were still sold at Christmas and he began to think up
ways to capitalize on this short but very profitable season and
make his 'bon bons' even more appealing. It was the crackle of a
log as he threw it on his fire that gave him the flash of inspiration
which eventually led to the crackers we know today.
A ' crackle'
would add the necessary excitement and spark to his novelty 'bon
bon' and it was now simply a matter of experimentation to find a
compound which gave a satisfactory bang without going to far. The
size of the 'bon bon' would also need to increase significantly
to accommodate the 'cracking mechanism' but the shape remained the
same and the motto was still included. Eventually Tom perfected
his chemical explosion to create a 'pop' caused by friction when
the wrapping was broken This eventually became the snap and the
cracker was born. The
trade jumped at Tom Smith's latest novelty, and he was snowed under
with orders. Very quickly he began to refine his product - he dropped
the sweet and the 'bon bon' name, calling his new crackers Cosaques,
but he kept the motto and added a surprise gift.
Delighted
at his overnight success Tom decided to explore the export market
and took his cracker abroad. At this time, only one design of cracker
was being made and to his horror, an Eastern manufacturer seized
his idea, copied it and delivered a consignment of crackers to Britain
just before Christmas. Not surprisingly, in true fashion, Tom immediately
rose to the challenge; he designed 8 different kinds of crackers,
worked his staff day and night and distributed stocks throughout
the country also in time for Christmas. After this he never looked
back.
1)
For a fascinating account about the history of the cracker, it’s
production and traditions, and some wonderful pictures of the original
Tom Smith crackers,
visit,
'the
10 Generations Project' site.
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